How Technology Is Improving Influencer Marketing (And Can Help Improve Your Brand)

How Technology Is Improving Influencer Marketing (And Can Help Improve Your Brand)

If there’s one area of digital marketing that’s on the uphill swing, it’s influencer marketing. Some of the biggest brands in the world regularly leverage top influencers on Facebook, Instagram, and YouTube to reach new customers and raise brand identity, and as of 2015, 75% of marketers reported using influencers in their campaigns.